Product photos, variants and customizations on ETAOP

Make product choices clear before customers order

A product name alone may leave a customer wondering which option is available. A clear photo and an accurate description of the choices you sell can make a listing more useful. For a local shop, that might mean showing the item clearly and checking which options you can actually provide.

This guide covers a capability listed in ETAOP's released merchant feature catalog: merchants can add products, photos, variants and customizations. It does not assume that every kind of option or configuration is available for every product.

What ETAOP supports

The merchant feature catalog in ETAOP Merchant Website release v0.1.45 explicitly includes adding products, photos, variants and customizations. It also lists updating prices, stock and product availability as related catalog tools.

Use the options available in your merchant workspace to describe your actual products. Do not assume that adding a variant automatically updates another sales channel or synchronizes physical stock; those behaviours are not established by this feature source.

• Use product photos that accurately represent the item.
• Add the variants and customizations that apply to your product and are supported in the editor.
• Review product prices, stock and availability separately when they change.

Prepare a practical product checklist

Before editing a listing, gather a clear product photo, the product details and the choices your business can fulfil. For example, an apparel shop may have different colours or sizes; treat those as examples to review against the options available in the product editor, rather than a promise that every configuration is supported.

Open the ETAOP merchant portal, locate the product you want to add or edit, and review the photo, variant and customization options shown there. Save only accurate information, then review the resulting listing before sharing it with customers.

• Check that the photo and product description refer to the same item.
• Remove or correct options your business can no longer provide.
• Use clear names that customers can distinguish.
• Review the listing when your actual product choices change.

Start with one accurate listing

You do not need to revise your whole catalog at once. Begin with a product whose options customers frequently ask about, review the available editor fields, and make its information clear and accurate.

Explore https://merchant.etaop.in to access the merchant workspace. New merchants can complete their store setup before adding products. Existing merchants can review their current product listings and the options supported for each item.

Verification source and scope

This guide was checked against ETAOP/etaop-merchant-website, release v0.1.45, src/content/merchantFeatures.json, on 25 October 2026. The catalog capability is: Add products, photos, variants and customizations. Source blob: be5d0e633497a0794ce00f6e8694fa41ae9c6119.

This article does not claim automatic stock synchronization, unlimited variants, guaranteed sales, or a particular price for these tools. Check your current merchant editor for the options available to your product.

Frequently asked questions